Scope of Work
The Creative Strategist is responsible for launching and overseeing the creative execution of on service promotional campaigns for Netflix shows that are created in Mexico, Argentina, Colombia and Peru; supervising assets and ideation throughout across multiple canvases. You will leverage content, marketing, product strategy and testing to create a suite of valuable assets to surprise and delight our Netflix subscribers.
Success is not only based on creating the most varied and visually stimulating cache of assets but also coordinating across numerous internal and external stakeholder groups; being able to form close relationships with various groups within Netflix is just as critical as with studio and showrunner partners across Latin America. You'll create strong partnerships with creative directors, agencies, studios in local markets and other cross-functional teams to define the creative look and feel of a title—telling a story through static artwork, motion, graphics and video elements. Garnering an extremely deep understanding of product strategy will be inherent to your success as well.
Day-to-day Functions
This is a unique position to blend the data based A/B testing realm with the highly creative world of Netflix Originals and Licensed titles. The strategist position uses both the left and right brain equally and requires a personality and skill set that can easily go from art to science and back again. In addition to creating compelling assets to connect our subscribers to the content they love, they also brainstorm creative strategy, coordinate approach, and socialize assets with multiple stakeholder teams to ensure a seamless launch on a global scale. Through a partnership with our Content Acquisition team and the Marketing teams, you will develop beautiful, inspiring creativity in the form of static artwork, and trailers and additional A/V assets and video elements to tell a story and engage audiences in our brand.
Responsibilities:
- Write a creative strategy based on data and insights from partner teams.
- Craft and execute creative concepts: from ideation to execution.
- Work cross-functionally to source, direct, and create compelling imagery and motion assets.
- Collaborate with agencies, graphic designers, motion designers, and art directors to elevate the creative and enhance content discovery across multiple titles across different genres.
- Clearly understand product priorities and be able to distinguish them from marketing priorities.
- Create project schedules, effectively managing timelines from conception through successful launch and beyond, communicating milestones to key stakeholders.
- Continue to proactively learn about product creative strategy and also be able to educate cross-functional partners and internal team members on the latest product developments.
- Build and strengthen partner relationships as liaison to studio partners, PR, Marketing, Product, Content Operations, Content Acquisition, Content Platform Engineering and Legal teams.
- Reviewing artwork and video performance metrics, analyzing winning trends, and determining a path for better creativity.
- Work with engineers to determine the best tools or modifications to current tools to improve workflow.
- Access reporting tools to analyze asset performance.
Qualifications:
- Complete fluency in speaking and writing in both Spanish and English.
- Multiple years of experience working in a creative digital environment.
- Has in-depth experience in entertainment or creative development.
- Awareness of global/local content trends within the market is a plus.
- Exemplary organizational skills with a disciplined approach to project management.
- Ability to create clear, effective briefs grounded in data and insights.
- Great interpersonal skills with the ability to voice opinions and give feedback.
- Must be capable and conversant in all aspects of a digital creative and image production workflow.
- Demonstrates comfort in challenging conventional thinking, and openness to accept feedback on ideas and work product.
- Understanding and eye for great visual design and the ability to translate design specs into finalized assets.
- Understanding the ideation and development of excellent promo videos, in different formats.
- Understand, advocate, and embody the company’s values and team goals.
- Deep curiosity for testing and analytics.
- Healthy interactions with marketing teams, creative agency, and/or production house, as well as familiarity with studio/network campaigns or entertainment branding.
- Excel as an individual contributor with global purview.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.