Senior Marketing Manager, Alexa Japan
Job Description
We are seeking an exceptional Senior Marketing Manager to lead Alexa's marketing efforts in Japan. This is an exciting opportunity to join a dynamic, innovative team at the forefront of voice technology and artificial intelligence. Alexa, Amazon's cloud-based voice service, has revolutionized how people interact with technology in their daily lives, from smart home control to personal assistance and beyond. In Japan, we're poised for significant growth and need a leader who can drive our marketing strategies with insight and precision.
The ideal candidate will embody Amazon's Leadership Principles, particularly Customer Obsession, Ownership, Dive Deep, and Insist on the Highest Standards. These principles are the backbone of Amazon's culture and success, guiding our decision-making and helping us create exceptional experiences for our customers. You'll put Japanese customers at the heart of every decision, take responsibility for Alexa's success in Japan, dig deep into data and customer insights, and continually raise the bar for marketing operational excellence, with high caliber processes and measurements.
In this role, you'll have the unique opportunity to shape the future of voice technology in one of the world's most technologically advanced markets, working with a team of passionate professionals committed to innovation and customer delight. This is more than just a marketing role – it's an opportunity to be at the cutting edge of technology, shaping how millions of people in Japan interact with AI in their daily lives.
Key job responsibilities
Lead the development and execution of comprehensive marketing strategies for Alexa in Japan, ensuring alignment with global initiatives while addressing local market needs.
Own the ideation and execution of campaigns that drive engagement with Alexa offer, focusing on the entire customer lifecycle, and across a variety of channels.
Inform Alexa customers about its benefits, encouraging frequent and joyful engagement over the long term.
Ensure marketing efforts reflect Japan's unique customer experience needs, cultural nuances, and linguistic expectations while leveraging global playbooks and tooling.
Develop and improve Processes to scale our Marketing operations, aiming at continuous improvement and measurability of impact.
About the team
Join our diverse, international Alexa team in Japan. We're a dynamic group representing various nationalities, backgrounds, and experiences, united in our mission to revolutionize voice technology.
Our fast-paced, ambiguous environment breeds creativity and bold thinking.
We combine the agility of a startup with the resources of a global tech leader, creating an atmosphere where you'll constantly learn and grow.
If you're excited by the prospect of shaping the future of technology in a truly multicultural setting, you've found your home.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Business level Japanese and English language fluency
Preferred Qualifications
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting