Job Description
Amazon strives to be the earth’s most customer-centric company, where customers can research and purchase anything they might want online or offline. We set audacious goals and are looking for people who can help us reach and exceed them. The Amazon Devices business is looking for an entrepreneurial, creative, hands-on, results-oriented and analytical Trade Marketing Manager based in São Paulo for the Brazilian Amazon Devices Offline Retail Team. This team is tasked with working with Brazilian retailers to create a world-class offline selling experience for Amazon Devices.
This person will be responsible for developing our Offline Channel point of sales (POS), while raising the bar in customer experience. In this role, the candidate will partner with Amazon Devices Product and Marketing teams, work with technical teams on product roadmaps and project prioritization, identifying how to best meet customer needs, and work with finance and distributor teams to execute the plan.
A successful candidate will be expected to think and act both strategically and tactically. This person will be creative, analytical, customer centric, resourceful, team oriented, an effective communicator, and will have an ability to work independently under time constraints to meet ongoing and overlapping deadlines. It will work with offline retailers and agency partners to develop and implement offline marketing assets for our product lines, while keeping track of effectiveness metrics and identifying levers to improve sales and customer satisfaction.
Candidate must possess demonstrated decision making, problem solving, and negotiating skills.
At Amazon Brazil we value Diversity, Equity and Inclusion (DEI) in all our job positions, therefore, we act intentionally so that our internal environment reflect the plurality of the businesses we play and the customers we serve.
In Brazil, we have a Diversity, Equity and Inclusion squad, which is formed by representatives from different roles and areas, as we understand that this agenda must have different perspectives and multiple experiences. Our leadership is committed and understands more and more their role in sharing and acting on our leadership principles, with the purpose of ‘Strive to Be Earth's Best Employer’. Understanding our responsibility and our need for change, we are conscientious that ‘Success and Scale Bring Broad Responsibility’. Our affinity groups are built from and by volunteers from different businesses and they are an active part of our DE&I strategies definition. Besides that, they act as ambassadors of this agenda, and they will support you from Day1. Remember, at Amazon ‘It’s always Day1’. Our groups are organized in the following fronts: BEN - Black Employee Network, Women@Amazon, Glamazon (LGBTQIA+) and People With Disabilities.
Key job responsibilities
· Advocate for what is the best for customers, creating a world-class customer experience.
· Lead and define the Trade Marketing in-store masterplan to offer relevant permanent & temporary solutions for key consumption periods, events and promotional opportunities.
· Own point of sale materials from design adaptation to local requirements, in-store implementation, maintenance & refresh.
· Develop efficient, scalable mechanisms for in-store repair and fixtures maintenance.
· Create and deliver retail rxecution guidelines.
· Develop and execute end-to-end in store plans for new product launches, including fixtures updates and roll-out, in-store training and asset delivery to retail partners.
· Identify shopper insights to feed into the trade marketing strategy, and translate them into winning shopper experiences and actionable plans that deliver on the retail partner objectives.
· Overview & lead merchandising and field team efforts. Analyze in-store KPIs and in-store execution on a regular basis, translating them into data driven action plans.
· Analyze sell out data to measure effectiveness of our in-store efforts. Measure ROI of major initiatives.
· Define, manage & deploy training programs for store staff. Manage our e-learning platform including development & localization of training modules.
· Manage end to end processes relating to trade shows, retail specific roadshows or training events.
· Be the key point of contact and relationship owner of multiple third-party agencies. On-board and manage external vendors including contract, budget, and KPIs set up.
· Work directly with the Head of Offline Channel and partner with planning, marketing and product management teams.
Basic Qualifications
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- History of effectively managing external partners and/or retailers trade marketing roles;
- High attention to detail and proven ability to manage multiple, competing priorities simultaneously;
- Ambitious self-starter with ability to operate independently and thrive in fast-paced environment;
- Ability to prioritize well, communicate clearly;
- Excellent oral and written;
- Communication skills in both English and Portuguese;
Preferred Qualifications
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Relevant work experience in sales/marketing management, ecommerce, and retail with consumer electronics or high-tech products preferred.
- Accomplished range of skill from high-level strategic thinking to creative.
- Experience in indirectly leading operational teams.
- Experience in start-up type environments or short-cycle businesses.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.