Business Analyst - Performance Marketing - 24 month contract
Job Description
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
Audible is a leading creator and provider of premium audio storytelling, offering customers a rich destination for insight and inspiration to enhance their daily lives. We are a company whose entrepreneurial spirit has defined us since our founding in 1995. We are pioneers and inventors who are not afraid to disrupt the status quo, and we apply that innovative approach to everything we do— from revolutionizing an art form to enacting positive change in the cities and countries in which we operate. Led from Berlin, Audible’s EU business offers localized marketplace services for customers in France, Germany, Italy, and Spain.
ABOUT THIS ROLE
The Business Analyst - Performance Marketing will take our overall media and paid strategy across all channels and marketplaces to a next level. One of the core responsibilities of the role is to optimize our investment strategy to maximize the performance KPIs, leveraging the incrementality of our media spends.
This position is a 24 month fixed-term contract.
As a Business Analyst - Performance Marketing, you will…
- Lead the monthly and quarterly budget optimization process with channel owners and define spend shifts across channels, marketplaces and regions, guaranteeing full budget fluidity globally
- Develop Tableau dashboards for monthly budget and Performance KPI management - reinforce automation of Performance reporting
- Take the lead for optimizing the incrementality measurement of Performance media spends globally
- Further develop our Marketing Mix Modelling and multi touch attribution in collaboration with Analytics teams
- Ideate innovative approaches and conduct experiments for budget allocation to different media channels
- Develop holistic SAC and LTV/ incrementality evaluation by channel and tactic in order to drive the most efficient and incremental use of our 3P media spends
- Ensure delivery of results at an operational level with respect to optimization, testing, scaling and identifying the impact of activities on performance KPIs
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- Experience in Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau
- Experience with SQL
- Experience with data visualization using Tableau, Quicksight, or similar tools
- Experience defining requirements and using data and metrics to draw business insights
- Proven experience in multi-channel marketing with a emphasis on performance measurement and analytics
- Experience using data-driven insights to guide marketing decisions and optimizations across channels
- Business fluency in written and verbal English
Preferred Qualifications
- Strong communication skills both written and spoken
- Understanding of the dependencies between Awareness and Performance Marketing activities
- Experience collaborating with Data Scientists and Business Intelligence Teams
- Ambitious self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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