Job Description
CRM Sr. Analyst
Sao Paulo - Brazil
Marketing & Design
Regular
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About the company
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
About the team/role
We're looking for a hands-on professional, very curious and conclusive to be a part of our marketing team.
To excel at this position, this person should be very organized, able to work with data and to iterate well with different stakeholders as it will be a relevant touchpoint among marketing, growth leaders as well as operations, comms and other verticals.
We are looking for someone very connected and interested in the CRM landscape, as the position will require testing, piloting and developing best practices and governance towards 99's owned channels. Additionally, it is important that this professional is able to link strategy and tactics with rationales and numbers that justifies action plans and leads us to conclusions.
In this role, you'll be...
Take active part in building our communication strategies focusing on owned channels;
Governance of delivery product calendar;
Governance and design of CRM frameworks;
CRM plan (macro calendar), organizing the actions of other demanding areas and business units;
Structuring multi-channel comms journeys (in and out-app);
Implementation of CRM automations (own platform);
Data analysis in dashboards and reports that support decisions;
Base segmentation and clustering for more one-to-one designed campaigns;
Operate campaign maximization throughout our communication process, feedbacking on creative and owned channel effectiveness and A/B testing.
We're eager to be in touch because you have...
Bachelor's degree on business administration, advertising, communication, or other correlated degrees;
Intermediate level of english to be able to iterate at meetings, produce materials and communicating with core stakeholders;
Ability to iterate with different stakeholders, whilst modulating your style to ensure connection;
Analytical and able to organize data to build information to generate insights and conclusions that are applicable to the business;
Familiarity with CRM tools and adaptive to iterate with different systems;
You are able to work in a very dynamic and ever changing environment that requires flexibility and organization.
You'll love working at DiDi because...
We create user value
We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven
We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
Win-win Collaboration
Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
We believe in integrity
Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
Growth
We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
Diversity and Inclusion
Diversity is one of our biggest strengths. Our differences are what make us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a vision of the future or something we wish to have one day, it is a non-negotiable value of who we are.
We practice inclusion, plurality, and respect. And we count on the governance of the Diversity Committee, which works together with HR, leadership and identity groups - 99Adapta, 99Afro, 99Cores, 99Mulheres, and 99Mamães. This part of our journey has been written, there remains a long road before us.
We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).
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