Marketing Manager, Amazon Business
Job Description
Amazon Business stands at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying.
Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.
Marketing Manager is part of the Amazon Business WW Central Marketing team and our vision is to establish Amazon Business as the most recognized B2B brand. This role will lead localizing our WW strategy and production of engaging onsite experiences for Enterprise customers in Japan (JP). This includes merchandising onsite events, promotions, and evergreen experiences to drive spend engagement on our buying website.
You will need to communicate regularly with senior leadership and be responsible for driving top-level business goals.
You will work seamlessly with senior stakeholders across Marketing, Sales, Category, Selection, and Pricing across JP to optimize through scale and continuous experimentation.
We are looking for a talent with broad experience in online merchandising and digital marketing, strategic thinking, relationship building, and problem solving, working cross-functionally across multiple teams and countries, as well as a willingness to be hands-on with execution and
Key job responsibilities
- Own JP strategy and production of onsite events and seasonal promotions (e.g., Fiscal Year End Event) on Amazon Business for Enterprise customers
- Own JP strategy and production of evergreen spend engagement campaigns on Amazon Business for Enterprise customers
- Deliver multi-channel marketing campaigns and engaging onsite experiences for B2B customers
- Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, marketing distribution channels, and campaign schedule
- Apply key insights into business actions and push for new ways to achieve objectives at scale
- Define business metrics, measurement plan, and testing plan for onsite events and evergreen campaigns
- Work at both the strategic and tactical level to champion bold, creative ideas
- Test and refine new marketing approaches and channels to reach and engage key audiences
- Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns
- Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment
About the team
◆Amazon business intake cases
◆Business Introduction and employee Interviews
◆Welfare and benefits
✓ Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. For individuals with disabilities who would like to request for support, visit Disability Accommodations
✓ Amazon is striving to be Earth’s Best Employer. Want to learn about Amazon's employee diversity and inclusion efforts? Visit About Amazon
6909360051, 5121553051, 262051prdtmktg, 262051b2c, 262051b2b
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience in audience segmentation and targeting
- Able to generate ideas and solve problems independently and consistent with Amazon’s core principles
- Full professional English and Japanese
Preferred Qualifications
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience in online retail/B2C and B2B marketing
- Experience using any of SQL or other analytical tools for conducting data analysis
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.