Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
- Experience identifying and recommending ways to improve product and customer strategy.
- Experience with Measurement strategy components: Data-Driven Attribution, MMM, Incrementality/Lift, Web Analytics, Online-to-Offline.
- Experience developing customer relationships to influence strategies.
- Ability to communicate in English and Spanish fluently, to support client relationship management in Spain.
Preferred qualifications:
- Experience identifying internal stakeholders to build network and contribute to cross-functional collaboration.
- Experience developing customer relationships to support product adoption.
- Understanding of the digital ad ecosystem and recent privacy changes.
- Ability to translate client business needs into product adoption opportunities.
About the Job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Media Effectiveness Specialist, your knowledge of online media and marketing measurement combined with your communication skills and problem solving abilities build how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's clients and understand how our range of product offerings can grow their business.
Our Large Customer Sales teams partner closely with many of the advertisers and agencies to develop digital solutions that build businesses and brands. We're situated to help build how companies grow their businesses in the digital age. We advise clients on Google's broad range of marketing solutions to help them connect instantly with their audiences.
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Responsibilities
- Consult with advertisers and agency partners to understand their goals and assess how Google products can address their needs.
- Develop advanced measurement approaches including incrementality experiments, marketing mix modeling, full funnel, attribution, and reach studies to prove the value of Google advertising to our client's business.
- Partner with Sales teams to drive adoption of solutions and convince advertiser stakeholders to apply learnings, insights and recommended actions.
- Manage relationships with executive data and analytics contacts at relevant companies in the market.