Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- Experience analyzing, structuring, and breaking down business problems.
- Experience in the influencer marketing industry, agency dynamics, and the influencer landscape.
- Ability to communicate in English and Bahasa Indonesia fluently to support client relationship management in Indonesia.
Preferred qualifications:
- Experience in brand management, talent agency, sales (with a focus on digital media or advertising), advertising (specifically within the digital landscape), or other related field.
- Experience working with agencies to execute campaigns, and strong understanding of agency dynamics.
- Excellent communication, teamwork, and presentation skills with the ability to influence effectively.
- Passion for the YouTube platform and creator economy.
About the Job
As a Strategic Partnerships Development Manager, you will play a key role in fostering strategic collaborations between top brands and influential creators, facilitated through our agency partnerships. You will oversee the full lifecycle of brand agreements, from opportunity identification and project scoping to performance analysis and reporting.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Responsibilities
- Cultivate deep relationships with key stakeholders at agencies, brands, and with YouTube creators.
- Identify potential brand and creator partnerships proactively that align with strategic goals and target audiences. Oversee the end-to-end execution of brand agreements.
- Work cross-functionally with internal teams (e.g., marketing, legal, product) to ensure seamless campaign execution.
- Foster strong, long-lasting relationships with agencies and brands to drive repeat business and explore new opportunities.
- Track Key Performance Indicators (KPIs) and provide insightful reports on campaign performance and partnership success.